MC, you’re right, and I totally understand how this can happen, having worked on oodles of launches myself. I really hesitated before posting this out of sympathy for the busy PR woman. First, of all, I was thrilled that she even returned my call, especially given the blogging you did about the way other companies like Target have been treating bloggers.

However, at the end of the day, what green consumers really want to know is whether or not Clorox is sincere about this new green marketing campaign or whether it is greenwashing.

As a green consumer and green mommy blogger, one of my first reactions when I saw the Clorox GreenWorks display was to wonder about refill containers. Over at tinychoices, comments were made about the lack of refill containers in concentrated form. This is a big issue for green consumers. Companies like Clorox need to be aware that if they’re going to get into the green market, they really need to consider all the angles – not just ingredients, but sustainable packaging too. I felt like I needed to post my experience without too much comment because I really was concerned and I did want to know what their stand was…and I was surprised it was so hard to find this out.

But at the end of the day, guess what? It appears Clorox GreenWorks is doing the right thing with refill containers already available for at least some products – although I haven’t seen the Clorox GreenWorks concentrated refill bottles yet. — Lynn

Hi MamaBird, thanks so much for passing this along! You really get around the blogosphere! — Lynn