When Green Means Chic

February 22nd, 2008

There was a time when the Greens conjured up images of anything but fashion. The original “Greens” were a political movement that rejected fashion and other bourgeois values. But today’s “Greens,” at least in the US, are primarily female and, as the New York Times pointed out, increasingly bourgeois. So of course they’re interested in fashion. Perhaps that’s why twice in the past few hours I’ve stumbled upon green fashion launches – Organic Style, a new online “green style” magazine, and today’s launch of Mimi and Motherhood Maternity’s new lines of organic cotton clothing and “eco-accessories.”

Organic Style is a brand extension of Organic Bouquet, and an adaptation of a print magazine published for several years by the venerable Rodale Press, the leading health and wellness publishing firm. Organic Style is quite highbrow, promoting items such as cruelty-free footware “custom made to your specifications” for $450 to $800 per pair, luxurious eco-friendly resorts with suites costing $1500 per night, and “the world’s tallest roses,” starting at $249.95. It’s like Town&Country for the eco-set.

At the other end of the spectrum is Motherhood Maternity, offering organic cotton maternity tops for just $17.  The selection is quite small, with just fifteen items encompassing organic t-shirts, Burt’s Bees potions, and organic pregnancy and baby books. Mimi’s selection is more upscale than Motherhood’s, so you’ll pay a higher price for an organic cotton top – about $30 more than at Motherhood.

What I really want to know is – where can I find regular (non-maternity) stylish organic cotton tops for around $17?

— Lynn

Copyright OrganicMania 2008

One Response to “When Green Means Chic”

  1. MamaBird on February 22, 2008 9:26 am

    Great post, Lynn, I used to read Organic Style as a paper mag years ago (door to door teen canvasser). If you find t-shirts, lemme know. It’s possible that H&M might have some. I got organic underwear and camisoles there for my little girl this winter (saving myself buckets of $ from Hannah Andersson in the process!). Good luck and keep us posted!

    Thanks for the tip, MamaBird! Actually, maybe what I should have posted is, “Who is going to take me to this eco-suite that costs $1500 per night?” — Lynn

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