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Hey MamaBird, thanks for stopping by! Actually, this is not a corporate takeover. Coke is a minority investor with a 40% stake. Seth is still running the show. Coke invested because they want a piece of the growing organic pie…so they’ll be looking to become more like Honest Tea, not the other way around. I know people are concerned about Coke’s influence and where this could eventually go, but that’s all speculation about the future. What’s for certain now is that Honest Tea is going to leverage Coke’s recycling know-how and extensive distribution network to get Honest Tea in more retail outlets and to increase recycled content.

Lynn

if our consumer habits got us in this polluted nightmare, our business conscience must pull us toward the better purchases. Honestea will do well to educate the global spoilers at Coca-cola.

i could buy some bottled tea and drink without guilt, soon.

Nadine, yes, I think we can’t get out of “the global compost pile” without help from industry. And remember it’s not us vs. them, business is made up of our neighbors, our friends, our families…all part of the same eco-system. We need to get out of the us vs. them mentality…hard I know for most greens when they think about the damage industry has wrought on the environment…but as with so much in life, it’s not all black and white, I think….you can’t accuse all of “industry” because of the actions of some. That said, Honest Tea’s commitment is truly extraordinary…they are really at the vanguard of leadership when it comes to sustainability and eco-friendliness. I hope others will emulate them. — Lynn