Part II: Interview with Eco-Entrepreneur Anca Novacovici of Eco-Coach

September 23rd, 2008

Following is Part II of OrganicMania’s interview with Anca Novacovici, founder and CEO of DC’s Eco-Coach. You can read Part I of the interview here.

OrganicMania sat down with Anca to discuss how she’s helping businesses and consumers to go green and how she got her own green business off the ground. By the way, if you’re in the DC area, you can meet us both this Wednesday night (September 24th) at Bethesda Green’s Be Green event. Register for free here!

OrganicMania: You do many home eco-audits to help Moms and others go green. What is your biggest concern with conventional cleaning supplies and children?

Anca: Small children breathe in 50% more air than adults, so they’re very susceptible to airborne toxins. Many of the chemicals in fragrances used in common household cleaners are carcinogenic, so they’re hurting children’s respiratory systems.

OrganicMania: How much does it cost to do a home workshop or eco-audit?

Anca: We can do workshops with 10 people or so for $20 per person per workshop. For home eco-audits, we charge $200 for spaces under 1000 square feet and $300 for larger homes – these last about 1 ½ hours. I’ll get the questions ahead of time, figure out how advanced the client’s knowledge is, and then do a walkthrough of the client’s home. After the audit, I will I send them a follow-up report with recommendations.

OrganicMania: What kind of differences do you see between your consumer and business clients?

Anca: Businesses are quicker on the uptake. They’re understanding it and really doing more with it, especially since there are large potential savings, mainly through increased energy efficiency. Individuals seem to be overwhelmed with information. And unfortunately, some people don’t believe that one individual can really make a difference. That’s one reason I prepared a reference list called, “Ten Steps to Green Your Home.”

That said, there are a lot of individuals within companies agitating for change. I recently finished co-authoring a book, entitled “Sustainability 101: A Toolkit for Your Business,’’ which can be found on my website and soon on Amazon and other online providers. Our book can help employees guide their employers in the greening process. This book has also been distributed at ‘green events’ as a give-away, since the steps are straightforward and the book also provides resources that the reader can use.

Note: For more information on the book or on the tip sheet, email Anca at anca at eco-coach dot com. And Anca’s a blogger as well. Check out the Eco-Coach blog here.

Did you like this interview? Please leave a comment and share your thoughts! And be sure to check out the other OrganicMania interviews here. There you’ll find great talks with Honest Tea Tea-EO Seth Goldman, Mom Made Foods Founder Heather Stouffer, Big Green Purse author Diane MacEachern, Mothers & Menus founder Karen Gurwitz, and more to come!

— Lynn