Comments on: Motrin®: I’m Appalled http://organicmania.com/2008/11/16/motrin%c2%ae-i%e2%80%99m-appalled/ Fri, 12 Mar 2010 20:32:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Muthering Heights http://organicmania.com/2008/11/16/motrin%c2%ae-i%e2%80%99m-appalled/comment-page-1/#comment-8148 Muthering Heights Tue, 18 Nov 2008 05:20:24 +0000 http://organicmania.com/?p=402#comment-8148 I think they REALLY misread the focus group on this one...someone is getting fired, I'm sure! Hi, thanks so much for stopping by! You know, you never know....I don't wish anyone to lose their job, especially not in this economy. I think the real problem here is the advertiser looked at "Moms" as one target group, when there are clear subsegments. I use what's called "personas" with my B2C clients, so we can really get into the heads of the very distinct careabouts of our target Moms. -- Lynn I think they REALLY misread the focus group on this one…someone is getting fired, I’m sure!

Hi, thanks so much for stopping by! You know, you never know….I don’t wish anyone to lose their job, especially not in this economy. I think the real problem here is the advertiser looked at “Moms” as one target group, when there are clear subsegments. I use what’s called “personas” with my B2C clients, so we can really get into the heads of the very distinct careabouts of our target Moms. — Lynn

]]> By: joyce schwarz http://organicmania.com/2008/11/16/motrin%c2%ae-i%e2%80%99m-appalled/comment-page-1/#comment-8062 joyce schwarz Sun, 16 Nov 2008 21:33:02 +0000 http://organicmania.com/?p=402#comment-8062 Did you see my post http://www.hollywood2020.net -- I'm first media person to get ahold of their ad agency TAXI in NYC Wow, Joyce, you really jumped on this one, didn't you? Thanks for leaving the link. -- Lynn Did you see my post http://www.hollywood2020.net — I’m first media person to get ahold of their ad agency TAXI in NYC

Wow, Joyce, you really jumped on this one, didn’t you? Thanks for leaving the link. — Lynn

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