Perhaps you saw the news a few days ago: reports from Greenpeace, publicized in The New York Times, Fast Company, and the UK newspaper The Guardian, which emphasized the importance of choosing recycled toilet paper over “squeezably soft” brands, which get that softness from wood pulp found only in virgin forests.
Going green involves huge changes in buying behaviors: everything from food to clothing to houses, cars, and even toilet paper gets looked at with increased awareness of its ecological impact.
And for many of us — well, swapping out our favorite toilet paper brand is at the bottom of the list. I’ll admit it: I didn’t give much thought to recycled toilet paper, figuring that I’d just wait until the prices came down and the quality came up. Memories of scratchy paper from overseas didn’t do anything to encourage me to check out recycled toilet paper, and frankly, I didn’t realize the extent to which premium toilet paper is taken from old growth forests. (Read more of this disturbing news here).
So I took a fresh look at recycled toilet paper versus conventional, and found big changes in the marketplace. Did you realize you can buy recycled paper for less money than conventional toilet paper?
CVS recently introduced CVS Earth Essentials, recycled content napkins, toilet paper, and paper towels. I decided that at .89 cents a roll, I could spring for one, and put it to the test versus Scott bathroom tissues, available on the same drugstore shelf for $1.29 per roll, and Seventh Generation, available at Whole Foods for $1.39 per roll.
The verdict? Recycled toilet paper has come a long way. Yes, from the perspective of “The Princess and the Pea,” you do notice a bit of a difference, but it is very slight and not nearly enough to merit being called “scratchy.” The quality is equivalent to the type of toilet paper you find in most public buildings. It’s fine.
And it’s really cheap in bulk. After the successful home test, I returned to CVS to stock up. They’re running a sale on four packs of Earth Essentials, now $3.49, on sale from $4.69 through April 30th. That’s a $1.20 savings per 4-pack. But the savings really add up when you buy a 12-pack for $8.99. That’s less than 75 cents per roll. And if you have a CVS “ExtraCare card,” you may reap even more savings. My initial .89 cent purchase yielded a $5 off any $15 purchase, so when I returned to pick up the 12-pack, I added a few other things in my cart and saved even more.
The CVS Earth Essentials toilet paper rated a “Green Tree” stamp of approval from Greenpeace. (Unfortunately the other Earth Essentials products didn’t rank quite as highly as their toilet paper). Check out the Greenpeace guide here. Other good bets for best buys include the Trader Joe’s house brand and Whole Foods 365 brand. And don’t forget, you can often get 10% off a case of goods such as toilet paper at your local market – just ask! My Organic Market offers this discount plus a “best price” guarantee. Other good sources include CSAs, which often stock paper goods too.
So what are you waiting for? Take the switch to recycled toilet paper off the bottom of your list today!
Copyright OrganicMania 2009
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