Rushing the Door at the “Sneak Peak” of SweetGreen Bethesda
A new eco-friendly sandwich and salad spot, SweetGreen, opened in Bethesda, Maryland yesterday for a “sneak peek” for friends and family. However, passersby were so intrigued by the “green chic” aura of the trendy new lunch spot that the owners quickly gave up on the idea of keeping the party closed and opened the doors to everyone. What a deal. For just a $5 donation to community sustainability group Bethesda Green, diners were able to enjoy salads and wraps featuring local and organic produce as well as all natural yogurt.
You may be shocked: it’s not all organic, and yet I’m blogging about it. Why? If there’s one thing I’ve learned over the past few years of studying the green and organic market, it’s this: organic does not always mean green and sustainable, and green and sustainable does not always mean organic.
The emphasis at this Green Certified Restaurant is on sustainability. Everything from the menus, which are lined with wildflower seeds so that they can be planted instead of recycled or thrown away, to the compostable cutlery and bowls, to the re-usable items for sale (salad bowls and stainless steel bottles), is carefully designed following sustainable principles.
Greenies may think that’s the best part, but there’s something for everyone: the food I sampled with friends is simply fantastic. Count on about $8 to $9 for a salad or wrap. My favorite? The Curry Gold. Chopped romaine with a kick of coconut, almonds and cranberries, it’s a really unique twist on chicken curry.
With the addition of Sweet Green, Bethesda now boasts a handful of organic, green and sustainable restaurants that didn’t exist a year ago. It’s a great trend, one I see at other spots throughout the Mid-Atlantic. We’re finally catching up to long-time green leaders like Portland, Seattle, Berkeley and San Francisco.
Leave a comment and let me know what you thought of SweetGreen, or if you have tips for other sustainable restaurants. (And if you’re in Washington DC’s Georgetown or Dupont Circle neighborhoods, you can check out SweetGreen’s locations there).
Lynn
Copyright 2009 OrganicMania
2 Responses to “Rushing the Door at the “Sneak Peak” of SweetGreen Bethesda”
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Hi Lynn,
Great write-up about the Sweetgreen Bethesda launch. Thanks to the owners (Georgetown University class of 2007 grads) and all those who contributed to the kitty, Bethesda Green raised about $650. One additional note: keep your eye out for Sweetgreen mobile. I understand that a specially outfitted truck is in production to take the Sweetgreen fare on the road to events and eager customers. Good luck to the group bringing Bethesda a healthy new fast-food offering. Go Hoyas!
Dave Heffernan