Nielsen’s Power Mom 50 & Me

May 10th, 2009

Twitter was buzzing on Friday about a new BrandWeek article on the power of “Digital Moms.” Another Nielsen Online study was out, and I was thinking that I really needed to read it for the benefit of my clients… Imagine my surprise when just a few hours later I received an email from my green mom friend @mcmilker with subject line: You Power Mom – You!!

I laughed.

Of course, I was thrilled too, to be named to this list of influential bloggers. What a great Mother’s Day gift!

But Power and Moms? Those two words are rarely used together. The Moms I know all feel just the opposite – powerless. Powerless over the craziness that comes with raising kids. The unpredictability of a good night’s sleep, the near-certainty that if you purchase non-refundable tickets to anything, your child will fall ill…the sudden realization that once you have kids, you really can’t control anything anymore.

But the fact is, Corporate America knows the power of moms’ collective purchasing power. Nearly $2 trillion a year is spent by Moms, who control 85% of household spending, according to the Marketing to Moms Coalition.

And where did I fit into all this? If anything, I’ve slowed my spending since leaving corporate America behind to start my consulting practice. But I spend a lot of time – on Twitter, through the Green Moms Carnival, during interviews, and here on OrganicMania and other blogs- advising women on which green and organic products are worth purchasing.

OrganicMania was included in Nielsen Online’s Power Mom 50 “mamaste” category of “mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality,” along with fellow Green Mom carnival member Sommer Poquette of Green and Clean Mom and several other bloggers I’ll have to get to know: Traveling Mamas, Mormon Mommy Wars, Travel Savvy Mom, More than Words, Mom of Faith, and Happy, Healthy Hip.

I’m thrilled to be a “Power Mom.” Thanks to all who have supported me on this blogging journey, especially my sisters-in-arms at The Green Moms Carnival and @GreenMoms. Check out Nielsen’s Power Mom 50 report here.

Happy Mother’s Day, everyone!

Lynn

Copyright 2009 OrganicMania

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7 Responses to “Nielsen’s Power Mom 50 & Me”

  1. Maryanne Conlin on May 10, 2009 6:41 am

    Happy Mother’s Day to you Lynn,

    I think one of the things that is important in you and Sommer being named to the list is both of you, as all we greenmoms do, are very careful with your product recommendations. A Power Moms, one who influences other moms has to be credible not just popular.

    You certainly fit that bill.

  2. Green Bean on May 10, 2009 7:59 am

    Congrats, Lynn!! You actually do embody the power of motherhood, which as you describe, is very much about being powerless. Happy Mother’s Day.

  3. Mudslide Mama on May 10, 2009 8:19 pm

    Congrats to you, Lynn! Feels pretty awesome (and mind boggling) doesn’t it? I’m looking forward to getting to know your blog better, fellow Mamaste…byt he way, you accidentally link our blog name (Traveling Mamas) to Mormon Mommy Wars. No biggie!

    See you ’round.
    :)

  4. Sommer on May 11, 2009 4:52 am

    Lynn,

    Congrats to you and to all the moms. There are some amazing moms out there that aren’t on the list and I’m hearing some buzz and hurt feelings – making me feel bad. I wish the list could include everyone but Maryanne made a good point, it isn’t just about being popular like some in the blogesphere may think. Hats off to you.

  5. Gift of Green on May 11, 2009 10:21 am

    Congratulations, Lynn!!!! I’m proud to say I “knew” you back when… :) Hee, hee!!

  6. Sweet Debbie's Organic Cupcakes on May 21, 2009 2:13 pm

    We applaud you, Lynn, for your passion and devotion to providing moms with the most important information – how to make this world a greener and more eco-friendly place for our children.

  7. Lynn on May 22, 2009 2:05 pm

    Thank you so much, what a sweet comment. I am just one voice out of many. And I firmly believe that once more women know the truth about the state of our food, personal care products, environment and so on…more will be motivated to take action. The truth is on our side! — Lynn

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