Twitter was buzzing on Friday about a new BrandWeek article on the power of “Digital Moms.” Another Nielsen Online study was out, and I was thinking that I really needed to read it for the benefit of my clients… Imagine my surprise when just a few hours later I received an email from my green mom friend @mcmilker with subject line: You Power Mom – You!!
Of course, I was thrilled too, to be named to this list of influential bloggers. What a great Mother’s Day gift!
But Power and Moms? Those two words are rarely used together. The Moms I know all feel just the opposite – powerless. Powerless over the craziness that comes with raising kids. The unpredictability of a good night’s sleep, the near-certainty that if you purchase non-refundable tickets to anything, your child will fall ill…the sudden realization that once you have kids, you really can’t control anything anymore.
But the fact is, Corporate America knows the power of moms’ collective purchasing power. Nearly $2 trillion a year is spent by Moms, who control 85% of household spending, according to the Marketing to Moms Coalition.
And where did I fit into all this? If anything, I’ve slowed my spending since leaving corporate America behind to start my consulting practice. But I spend a lot of time – on Twitter, through the Green Moms Carnival, during interviews, and here on OrganicMania and other blogs- advising women on which green and organic products are worth purchasing.
OrganicMania was included in Nielsen Online’s Power Mom 50 “mamaste” category of “mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality,” along with fellow Green Mom carnival member Sommer Poquette of Green and Clean Mom and several other bloggers I’ll have to get to know: Traveling Mamas, Mormon Mommy Wars, Travel Savvy Mom, More than Words, Mom of Faith, and Happy, Healthy Hip.
I’m thrilled to be a “Power Mom.” Thanks to all who have supported me on this blogging journey, especially my sisters-in-arms at The Green Moms Carnival and @GreenMoms. Check out Nielsen’s Power Mom 50 report here.
Happy Mother’s Day, everyone!
Copyright 2009 OrganicMania
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