in ad speak we are the “influencers”, the “adopters” and the “purchasers”. we are too valuable to them to ignore. but they will ignore us until we make a big stink. then they’ll fall all over themselves to comply.

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I think PR companies are hesistant to engage bloggers on this issue because they can’t be sure what kind of coverage they’re going to get because they are dealing with citizen jouralists, not professional media outlets. In public relations the goal is to get your message out there for free through press releases, press conferences, offering samples for review, etc. Hopefully, the person receiving your ‘stuff’ will pass along your message as you hoped. For the most part that happens with traditional media professionals. But since bloggers are usually just regular folks many of them write from the heart and tell what they really fell about the company’s message – warts and all. PR companies like this when it works in their favor but there is the risk that it won’t. Maybe that’s why they are infraid to engage a group of concerned bloggers?

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Call me skeptical, but in my experience, the truth is rarely black or white – it’s usually subtle and shades of gray. We just need to find out what is going on. I’m glad Waxman has stepped in.

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Excellent perspective on the issue. I think that PR firms don’t engage bloggers because yes, they might be afraid but also they might have to pay for a panel of bloggers to speak with them and they don’t want to give up their money. I’ve learned this over and over with PR firms – they want something for free. They’ll engage us to promote a product but that’s it.

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