Green Mom Activism: Does It Matter Anymore?

July 22nd, 2011

They  say bad things come in threes. So here are three to ponder.

  1. A non profit leader and fellow “green mom” activist posts on her FaceBook page, “over the past few days I’ve been called a Nazi, told my work is futile, and more…”
  2. Another “green mom” tells me that her grown kids think the battle against climate change is lost. You guessed it: her work focuses on climate change. Is she fighting a losing battle?
  3. My own son sighs in exasperation, “You embarrass me sometimes, Mom. I mean, not everything can be eco-green. You can’t change everything, you know, Mom?”

Let’s start with my newly minted tween’s skeptical words.  I looked at him with a big smile, rushed over to hug him, and said, “Oh, honey, you’re growing up!”

“What do you mean, Mom?”

“It’s the first time you’ve told me that I embarrass you! Honey, get used to it, because I’m going to embarrass you for many, many more years to come.”

:)

While I can poke fun at the “embarrassing Mom” comment, the “green is futile” messages that my friends and I are getting are unnerving.

All around us are signs that people are waking up to the importance of environmental action. Businesses are built around green. Corporations publish sustainability plans, and actively court green consumers.  Kids, the future, are at the vanguard of the movement. And yet….if everyone is so green, why are we still in so much trouble?

When I started the Green Moms Carnival, few people recognized the important role that mothers play in the environmental movement. What a difference three years makes.  Market studies have been written about the phenomenon.  PR firms have cashed in. Environmental NGOs court them.  Everyone wants a piece of  “mom influence.”

And yet, if we’re not influencing our own kids and our own circles, what does it really matter? And where do we go from here?

Give up, or carry on? Pass the baton to a new generation?

– Lynn