Thrilled that Blogging Continues to Change My Life
Shortly after starting OrganicMania, I wrote this post about How Blogging Changed My Life, which ran on LaMarguerite. As I wrote then, I “realized that organics and green living are more than simply an interest of mine. I want to find a way to make these passions fit into my work life too. This is obviously a huge change, and I’ll be blogging more about this as I explore what new doors may open for me.”
Happily, many doors have opened since that post. Not only do I want to share this good news with all those who have encouraged my efforts with OrganicMania, but I think it’s important to do so in the interest of “full disclosure” as well.
When I started OrganicMania, my marketing consultancy was focused on technology businesses, which was a logical step since I had spent my entire career in high tech marketing. Yet when it was time to explore social media and blogging, I chose to blog not about tech marketing, but about organics and going green.
Now, thanks to OrganicMania, I’ve expanded my marketing consulting business into the organic, green and non-profit sectors. My new clients are: Mom Made™ Foods, a leading brand of organic children’s foods; Livability Project, an organization focused on building sustainable communities; and .ORG, The Public Interest Registry, which manages the .ORG top-level Internet domain.
At times this journey seemed like something straight out of Oprah. Following my bliss was scary for me, as there was no defined career path, no specific roadmap to follow. There was no rational plan for how all of this unfolded. I met Heather Stouffer, founder of Mom Made, after she left this comment on OrganicMania. I met Dave Feldman of Livability through my volunteer work with Bethesda Green. In fact, I’ve met so many amazing people through OrganicMania – that’s another way blogging has changed my life, and another post for another day.
Thanks again to all of you for your support.
– Lynn
Copyright OrganicMania 2008
Popularity: 2% [?]
Filed under Blog, Consulting Business, Marketing | Wordpress Comments (2) |Green and Organic Savings Friday: CVS “Organic” Make-up, Late Night Specials at Whole Foods, Organic Baby Food and More!
Last night OrganicMania discovered an advantage to waiting until the absolute last minute to pick up groceries. Never before had I heard the voice booming across Whole Foods announcing, “Two-for-one Special! Buy One, Get One Free!” Buy what? Where the heck was I? For a second, I thought I was back in Germany, where at Kaufhalle a flashing blue siren goes off before a voice announces “Sonderangebot!”
But no, it was the gorgeous sandwiches in the prepared food section that were on sale. Every night at about 9:55 p.m. you can pick up two sandwiches for the price of one. OrganicMania nabbed two gorgeous eggplant sandwiches for $3.15 each! Can’t beat that…
Well, maybe….we just tried the eggplant sandwich and sad to say, it is a bit past its prime, despite the prepared food manager’s assurances that it would taste just fine. My DH deemed it better suited to a midnight snack, and suggested we keep experimenting “in the name of research” to see if any of their sale sandwiches hold up better than the eggplant. More on that subject another week!
Isn’t it great to see all these sale signs on organic make-up? Now’s the time to try Physician’s Formula Organic Make-up with the 2 for one sale at CVS. Not only is the make-up 2 for the price of 1, but CVS offers incredible coupon savings through their CVS card program. So savvy CVS shoppers may be able to get their make-up for nothing or next to nothing!
I haven’t tried this make-up yet, but one thing I love about it is the sustainable packaging. The powder is packaged in recyclable paper instead of petroleum-based plastic. That’s one trend we should all hope that the other cosmetics makers adopt.
On the flip side, this make-up is marketed as “organic” when it has many chemical ingredients and is not certified USDA organic. The marketing of this “organic make-up” falls into that “gray area” OrganicMania discussed here with Diane MacEachern, noted environmentalist and author of the eco best seller “Big Green Purse.”
But as with so many other cosmetics lines, you need to be careful about the specific products you purchase. Check out this overview of Physicians Formula ingredients by the Environmental Working Group, and you’ll see that the safety rankings are all over the map. Best bets?
The powder and foundation are both ranked 3, or “moderate hazard” by the EWG, which is actually very good compared to most cosmetics.
OrganicMania considers the eye make-up remover pads and sunscreen “best buys” with EWG rankings of 2, or low hazard. It’s unlikely you’ll find a better choice for your money .
Now that you’re all beautified, what does that lead to? Romance! Love! Babies! Baby food! How’s that for a segue?
Safeway once again has its housebrand O Organics Baby Food 4.5 ounce baby food jars on sale, 10 jars for $7.00 or 17.5 cents per ounce, saving you 90 cents on ten. Unfortunately, that’s a whole dollar more per ten than this organic baby food sale Safeway ran about six months ago, when organic baby food was priced at a just a penny more than conventional baby food! But 10 jars for $7.00 is still a good deal with today’s rising food prices. Are you planning to keep buying organic for your baby? Leave a comment and share!
Did you find any good deals this week? Please share your tips! And check out these other savings tips here. (Warning: some green, some not so green!)
Happy shopping!
Lynn
Copyright 2008 OrganicMania
Popularity: 63% [?]
Filed under Baby, Food, Green Charities, Marketing, Organic Personal Care Products, Organic Prices, Parenting, Product Recommendations, Savings Tips, Sustainable Packaging, Where to Buy Organics, Whole Foods | Wordpress Comments (7) |Stinging Nettles Need a New Name!
Belonging to a CSA is an incredible experience. You gain exposure to produce that you might normally never buy – and certainly would never find at your local market. I’ve posted here about CSA biodynamic and organic treasures such as Jerusalem artichokes, persimmons, celeriac, black radish, salsify, purple top turnips, passionfruit, kabocha squash and sweet white turnips.
But sometimes, trying to expose a kindergartner to nature’s bounty has its challenges.
Just imagine you were 5-years-old. Would you eat stinging nettles? You’d have to be brave, wouldn’t you? After all, “stinging nettles” sound like scary creatures from Harry Potter! They might sting your tongue, don’t you think? And in fact, they really do sting before they are cooked. You saw this warning sign with your own eyes.
But after nettles are sautéed in olive oil with leeks and onions, they are quite delicious, thank you very much. Try telling that to a skeptical boy, eyeing you and the stinging nettles warily!
Fortunately, this kid is well aware of Organic Kid Marketing. So Mom tried to explain that since the stinging nettles come directly from a farm to the CSA, they haven’t been marketed and packaged properly by Organic Kid Marketers. Perhaps he had some ideas?
Yes! Organic Cobra Stinging Nettles, packaged with free stickers of cobras and drawings of cobras all over the box.
Great idea! Cobras are way cool! We love cobras!
Just imagine these nettles came in that cool cobra box. Now eat your nettles!
Not a chance….
Sigh…
Check out some other cool CSA and farmers market fare recipes here at Beth Bader’s Farmers Market Fare and some make-your-own concoctions at Surely You Nest.
– Lynn
Copyright 2008 OrganicMania
Popularity: 36% [?]
Filed under Biodynamic food, CSAs, Food, Marketing, Parenting | Wordpress Comments (3) |Still No In-Store Refill Containers for Clorox Green Works
Back in January, OrganicMania posted a rave review about Clorox Green Works™, but questioned the lack of refill containers. How can a “green” eco-friendly product lack refill containers? At the time, a Green Works PR rep told OrganicMania that the company was “exploring this option.”
My local grocery store still isn’t carrying refill containers, so this weekend OrganicMania wandered into a Walmart, thinking that if any place would stock refill containers, it would be a superstore like Walmart, which caters to families and people making bulk purchases.
But there were none to be found. It’s now more than three months since the launch of Green Works, and still no refill containers. Do Clorox Green Works, Walmart and the other retailers just expect consumers to keep buying more and more of the small containers? Sure, they’re recyclable, but it’s not as sustainable an approach as offering refill containers.
Refill containers are important because they minimize the use of smaller, nozzled plastic containers, reduce waste, and simply because they’re something green consumers expect from a green product line. They’re a key component of source reduction, which decreases the amount of materials used during the manufacturing and distribution of products.
Funny thing is, you can easily find a 64 ounce refill container for traditional Clorox cleaners, but not for Clorox Green Works.
Can a product be truly green without a sustainable approach to packaging? Me thinks not.
4/30/08 Update: Finally, after more Internet searching, I discovered that refill containers for Green Works are available on line at multiple sources including here, here and here, as well as at warehouse clubs like Sam’s. But this approach isn’t sufficiently green for a green product. If you’re going to market as a green company, you need to be authentically green. That includes packaging considerations. More on this tomorrow, when OrganicMania talks about the Take Back the Filter campaign against Clorox and Brita water filters.
Copyright OrganicMania 2008
Popularity: 41% [?]
Filed under Green Cleaning Products, Greenwashing, Marketing, Product Recommendations, Sustainable Packaging | Wordpress Comment (1) |McDonalds on Eco-Friendly Happy Meals
Every parent knows that being stuck on the road with a hungry kid is a dilemma. It’s so hard to find healthy fare on the road that even some Green Eco-Moms find themselves in McDonalds. More importantly, most American kids eat at McDonalds. Think of the huge environmental impact McDonalds could make by greening the Happy Meal and replacing the Cheap Plastic Crap Happy Meal toys with an eco-friendly alternative toy!
The Wall Street Journal recently published a report about McDonalds Corporate Sustainability Blog. I wasn’t familiar with McDonalds environmental initiatives, so I checked out their blog, and left a comment suggesting McDonalds could do even more for the environment by introducing organic Happy Meal selections and eco-friendly Happy Meal toys.
Take a look at McDonalds response via this link. And let me know what you think by leaving a comment below!
And by the way, their response came 13 days after I left the comment! (The date doesn’t show up on their blog, but I have it via email).
– Lynn
Copyright 2008 OrganicMania
Popularity: 57% [?]
Filed under Cheap Plastic Crap, Eco-friendly toys, Food, Green Ideas & Stuff, Marketing, Organic Product Needs, Organic Restaurants, Parenting | Wordpress Comments (5) |Greenwashing Earth Day! Oh, No! Say It Ain’t So!
Say it ain’t so. If environmentalism were religion, this marketing campaign from my beloved Barnes & Noble would be a blasphemy. Take a look at this pic:
Yes, you saw it correctly the first time. Did shock and disbelief make you look again? That’s what happened to me when I saw the sign “Celebrate Earth Day…All Products Made from Eco-Friendly Materials” perched above a table of plastic shrink-wrapped notebooks made of recycled paper.
Really? Since when did plastic shrink-wrapped books become eco-friendly? We should all be looking for ways to reduce our consumption of plastic, especially on Earth Day!
Twenty lashes with a wet noodle. This one goes down as one of the worst examples of corporate greenwashing I’ve seen. Sorry to single you out, Barnes & Noble, but please, drop this campaign!
Here’s a free green marketing tip, B&N. Ditch these signs (please recycle them!). How about some free author readings of the “green books” you had on display next to your plastic shrink-wrapped notebooks? Share some ideas from great green authors about how to go green. Now that would be a terrific way for B&N to celebrate Earth Day! Don’t like that idea? How about doing a better job of promoting your used books on Barnes & Noble.com? You know, reduce, re-use, recycle…
Have you seen other pathetic corporate attempts to celebrate Earth Day? Leave a comment and share!
– Lynn
Copyright 2008 OrganicMania
Popularity: 34% [?]
Filed under Greenwashing, Holidays, Marketing | Wordpress Comments (4) |Interview: Seth Goldman, Tea-EO of Honest Tea, Part 2
Part 1 of the OrganicMania Interview with Seth Goldman is here.
OrganicMania: Honest Tea’s kids’ tea, Honest Kids, is sold in plastic pouches that aren’t recyclable. I know you have information on the wrapper about your relationship with Terracycle, but it’s a bit hard to follow…you have to go to the website to get more information, for example. Not many tired Mothers have the presence of mind to do that before disposing of the packaging.
Seth Goldman: Actually, that plastic pouch is the most environmentally efficient packaging we have. By weight, the pouch is 97% product, and only 3% packaging so there’s very little waste. We’re not using fuel just to ship packaging.
Since we launched that line last year, several thousand pouches have been collected and turned into bags through our relationship with Terracycle. We are reaching 1,000 collection sites around the country, in places like schools, youth centers, and other places where kids gather.
(Ed Note: You can learn more about this re-use program here.)
Still, it’s a challenge. We live in a consumer society. The definition of a consumer is to destroy, and the definition of sustainability is the exact opposite. How do you live a sustainable life in a consumer society? You’re setting yourself up for a contradiction.
I just participated in a class discussion at the Yale School of Management, and I talked with the students about environmental impacts of business. What we can try to do is to take our environmental practices and our consciousness about our packaging and try to move things in a different direction.
OrganicMania: Still, when we were kids, we just didn’t use this much plastic. I remember paper straws, for example. Couldn’t you use a paper straw with the drink pouch instead of plastic?
Seth Goldman: Well, you need some sharpness to punch in the drink pouch and insert the straw. You couldn’t do that with paper.
OrganicMania: I see there are a lot of issues to consider when looking at which materials to use…it’s especially interesting to hear about the trade-offs between plastic and glass. I think most people are unaware of these trade-offs and just tend to think that plastic is bad and glass is good because of recycling. But as you’ve shown, you can save fuel and cut carbon emissions through plastic use and then encourage re-use of plastic through programs like the one Honest Kids has underway with Terracycle.
Speaking of kids, recently I blogged about what I call “Organic Kid Marketing” – organics companies that are using cartoon characters on packaging to market their products directly to kids. It’s notable that you chose not to do that with Honest Kids. In fact, there are pictures of fresh fruit on the Honest Tea boxes and drink pouches, yet it’s obvious it’s a kid’s drink because of the iconic plastic pouch shape that speaks to kids. Did you have heated internal discussions about whether or not to engage more directly in “Organic Kid Marketing?” And do you know the ages of typical Honest Kids consumers?
Seth Goldman: It was a deliberate decision not to do something like putting “Elmo” on the package, because we didn’t want to limit the age of the people who would be interested in drinking Honest Kids. In fact, I know a lot of adults who drink it. People write in and tell us, “I drink it in my office,” so it’s obvious it’s not kids who are doing that! We really don’t know the exact age range of most of the Honest Kids drinkers…our information right now is mainly anecdotal. Kids do like to be seen with it. We know we’re not losing opportunities with it because there’s not a character used to market it. In fact, use of a character probably would have limited the market for Honest Kids. I know there are kids in middle school drinking Honest Kids. You wouldn’t catch a sixth grader with a Power Rangers juice box! So while we don’t know the exact age, I think age 2 to 12 is probably the right way to think about it.
And that’s another positive part of our deal with Coca Cola. We’ll get a lot more distribution of Honest Kids, including, hopefully, at places like McDonalds.
OrganicMania: Obviously, your professional life is all about organics. What about your personal life? You have kids, too. How do they deal with all the focus on organics?
Seth Goldman: We’re vegetarian, we eat mainly organic, we have a composter in the back, we drive a hybrid, I ride my bike a lot…but that said we’re living in a consumer society so we deal with the same contradictions everyone faces. My kids are sometimes teased about it, but in a fun way.
OrganicMania: You’ve used your blog, Seth and Barry’s Blog, to address customer concerns about Coke’s investment in Honest Tea. When you’re not doing your own blogging, which blogs do you enjoy reading?
Seth Goldman: I like reading Emily Bazelon on Slate, I like reading some of the blogs on Inc.com and Stonyfield Farm’s blog.
OrganicMania: Thanks so much for your time, Seth! This has been a really interesting discussion – I think people will enjoy it.
– Lynn
Copyright 2008 OrganicMania
Popularity: 38% [?]
Filed under Interviews, Marketing, Organic Mommypreneurs, Sustainable Packaging | Wordpress Comments (6) |Interview: Honest Tea Tea-EO Seth Goldman (Part 1)
Big news hit the organics world in early February, when Coca-Cola took a 40% stake in Honest Tea, the nation’s best selling and fastest growing organic tea company. Seth Goldman, Honest Tea’s co-founder and “Tea-EO” sat down with OrganicMania in March at Honest Tea’s light filled, eco-friendly headquarters in Bethesda, Maryland for this interview touching on sustainable packaging and the organics movement.
Note: With my background in corporate marketing, I’m accustomed to seeing CEOs flanked by their PR people. Given Coke’s considerable stake in the company, I half-expected a visitor from Atlanta to join us. But it was just Seth and yours truly for 45 minutes. Here’s what was discussed:
OrganicMania: What sparked your interest in organics and sustainability?
Seth Goldman: I’ve always had environmental awareness. I’ve always spent a lot of time outdoors. I worked at Calvert Group where they had environmental screens. I was leader of a campus group for students for responsible business, now called NetImpact, although I was more focused on economic opportunity than environmental issues.
After starting Honest Tea, it was only natural to get more focused on and more concerned about the environment and agricultural practices. One of the things I learned is that tea is one of the few products that is never rinsed. If you have a tomato or an apple, you can easily rinse it before eating it. But if chemicals are sprayed on tea leaves, the chemicals stay on the tea leaves until hot water is poured in the teacup. In countries like China and India, there is a lot less oversight. Unless there’s an organics inspector, it’s safe to assume atrazine is used, which is the herbicide believed to be responsible for dual sex frogs. There are concerns about safety and the affects on people. So it was in the process of learning about tea for Honest Tea, that I learned about organics. We looked at every responsible option available to us. And the beginning was the use of organic sweeteners.
OrganicMania: What about packaging? One of the main issues that bothers green consumers, like those who come to OrganicMania, is that even if you take the time, energy and money to seek out an organic or green product as an alternative to a traditional product, odds are the organic or “green” product will still be packaged in plastic or some other environmentally-unfriendly packaging. How long will it be until we have biodegradable packaging for organics and green products? What kinds of strides are being made in that area?
Seth Goldman: It’s an evolution. There are no simple answers, although technology is advancing, and that will help. One example of this is corn resin, which can be made into biodegradable plastic for some products. But that won’t work with Honest Tea, because we heat up to 180 to 190 degrees and biodegradable plastic couldn’t withstand that kind of heat. Some biodegradable plastic will work with commercial composting, but not with home composting, and commercial composting is not yet widely available. You can’t put biodegradable plastic in a recycling bin because the plastic is not a PET, and so that bottle contaminates the waste stream.
There are some interesting ideas being proposed, for example, to increase the use of recycled content. Coca-Cola is doing a lot of this, and through Coca-Cola, we’ll now be able to increase our recycled content. Can we get to over 20 percent recycled content in our bottles? I would love to see us go further in that direction. On our own, Honest Tea doesn’t command enough attention from suppliers to make them supply us with recycled content in our bottles, but when we are associated with the world’s largest beverage company, we have a better chance to get their attention.
There are other advances in packaging that are exciting. For example, looking at second uses for products. What about peeling off the skin on a product? So that even if the outer skin couldn’t be recycled, the inner skin could be recycled. These are just ideas, but again, this is part of the reason I’m excited about our deal with Coca-Cola. The Coca- Cola R&D centers are doing a lot of interesting research in these areas.
Visit OrganicMania.com tomorrow for Part 2 of this interview with Honest Tea co-founder and “Tea-EO,” Seth Goldman, where he’ll continue the discussion about plastic packaging, sustainability, and Honest Tea’s deal with Coke.
What do you think about Seth’s viewpoints? Leave a comment and share!
– Lynn
Copyright 2008 OrganicMania
Popularity: 48% [?]
Filed under Interviews, Marketing, Organics, Organics vs. Conventional Foods, Sustainable Packaging | Wordpress Comments (2) |Organic “Kid Marketing”– Feeling the Onslaught?
So long, Tony the Tiger. Hello, Peter the Probug.
I’ve posted here about how my son recognizes “Kid Marketing” at the grocery store as the hydrogenated oil and sugar-laden processed treats that are major no-nos.
Suddenly, it’s getting a lot harder to say “no” to “Kid Marketing,” because my son also recognizes the USDA Organic Seal. Now he says sweetly, “But Mama, it’s organic! It must be good for you even if it is Kid Marketing.”
And most times, he’s right…the “Organic Kid Marketing” products may still be good for him, but they often cost several times the price of conventional organics, which are already expensive enough!
I imagine that if my kid wouldn’t eat anything healthy at all, I might welcome the overtures of the organic kid marketers. But since he was doing fine with regular old organics, the organic kid marketing hype is an annoyance.
Is anyone else sharing my feelings of resentment at the onslaught of Kid Marketing at the organic grocers? It used to be that organic shops were a refuge from Tony the Tiger, Lucky the Lucky Charms Leprechaun and all the other Kid Marketing icons. I could take my son with me to the organic market, buy a carton of yogurt, some bulk oatmeal, and be done with the shopping with a minimum of fuss and whining.
But I knew I was in for it last week when my son breathlessly told me after school one day, “Katie has the coolest yogurt at lunch. I want some! It’s orange and it’s ORGANIC!”
At the organic market that afternoon, he pointed at a garish orange four-pack of Lifeway Organic Probiotic Whole Milk Kefir Cultured Milk Smoothies. That particular day, I was too tired to say no …it was after all organic and it was just yogurt.
But later I realized that I already have several large containers of biodynamic yogurt in the fridge, courtesy of our CSA. And he liked that yogurt just fine. So why was he so insistent on this yogurt?
“Well, it tastes good,” he responded.
I reminded him that we had plenty of yogurt in the fridge that tastes good.
“It’s ORANGE. My favorite color,” he announced.
“And?” I prodded.
“And it has an alien on it too!”
So I’m buying more yogurt with more packaging because my son wants orange packages with aliens? (Actually, it’s Peter the probiotic bug, according to the packaging).
Look, this story is a bit embarrassing to tell, but I know I’m not alone here…am I? Tell me, what’s been your experience with “Organic Kid Marketing.” Are you starting to feel the onslaught too?
Or is it just the products that has me down? Perhaps. Why don’t the frozen vegetables come with aliens on their bags? Works for me!
– Lynn
Copyright OrganicMania 2008
Popularity: 31% [?]
Filed under Food, Marketing, Organic Product Needs, Organics | Wordpress Comments (4) |“Non-Toxic Tots”
Thought you might be interested in this Washington Post article about how parents are shelling out big bucks for natural and organic baby products in an attempt to buy peace of mind given the safety concerns surrounding so many baby products. The article includes lots of interesting research and a quote from yours truly!
– Lynn
Popularity: 41% [?]
Filed under Baby, Blog, Marketing, Organic Prices, Parenting, Pregnancy | Wordpress Comments (5) |
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