Thanks to Stonyfield Farm, I’ll be heading out to my first BlogHER conference this July in Chicago. I’m not sure which I’m more excited about – finally getting the chance to attend the big BlogHER conference, or the sponsorship from Stonyfield.
Stonyfield’s PR firm offered me the sponsorship, which is actually in return for promoting their new yogurt, Oikos, the only organic Greek yogurt on the market. They sent me some product pix to feature here on OrganicMania.
So who’s that guy? Why is his photo posted instead of the product beauty shot?
That, my friends, is Gary Hirshberg, otherwise known as Stonyfield’s CE-Yo. And although I do enjoy Stonyfield Farms yogurts, I really love what Stonyfield stands for. As I blogged just yesterday, if there’s one thing I’ve learned over the past few years of studying the green and organic market, it’s this: organic does not always mean green and sustainable, and green and sustainable does not always mean organic.
But Stonyfield is an organic company that operates its business sustainably. In fact, Gary Hirshberg was an environmental activist and windmill maker back when he first got involved with biodynamic and organic farming methods. The company started buying carbon offset credits more than 10 years ago, before most people had even heard of global warming. They do great things like donate funds to one of my favorite organizations, The Environmental Working Group, work hard to reduce waste, support and mentor other sustainable businesses, conserve energy, and make sustainable packaging choices.
There’s all kinds of consumers out there. I’m the deep green type. Show me a company that’s making a difference, and I’ll gladly buy their products.
And now for the next question…how do I get to Chicago? Hmm….anyone have any connections to Amtrak? I have visions of another sponsorship…this one to promote rail travel as having less environmental impact than air travel.
Copyright 2009 OrganicManiaFiled under Blog, Marketing, Organics, Product Recommendations, Sustainable Packaging | Wordpress Comments (5) |