How to be a Green Consumer: First, Ignore Black Friday! (At least on Thanksgiving!)

I’ve always loved Thanksgiving most of all the holidays because of its simplicity. Eating a good meal with family and friends and giving thanks for all we have is a simple, yet profound act.

But this year, something happened on the way to Thanksgiving. Some stores opened as early as 9 p.m. Thankgiving Day, or never even closed for Thanksgiving, according to The Washington Post.  Black Friday sales are morphing into Small Business Saturday sales which are morphing into CyberMonday sales…and then the countdown of xx days to Christmas begins.

Forget the over commercialization of Christmas. That battle is lost. The new battle is over Thanksgiving. Because the fact is, the early promotion of Christmas sales takes the focus away from much that is special about Thanksgiving.

What happens when our focus shifts from giving thanks to preparing for “deals of a lifetime” the very next day?

Do we still give thanks for all that we have?

Or do we start planning our shopping sprees?

Does our mind wander to all that we don’t have…all that we could have if only …if only we get to the stores early enough. Is our conversation around Thanksgiving time about “wants” and “needs” and “deals” rather than thanks?

I thought I was immune to this. After all, I don’t rush out to the stores on Black Friday. Never have, doubt I ever will. Our family traditions used to include football on Friday – and we still try to include some outdoor time, continuing the Thanksgiving tradition of giving thanks for the beauty and wonder of nature.

But this year, it seemed the promotions came early and strong into my email box, and tempted me. Did you know there’s an Iphone app where you can sort all your deals? And even my favorite afterschool Lego program is running discounts, along with plenty of green and organic merchants.

We’re still looking for a car, and a car dealer sent me a Black Friday savings voucher. I was tempted to start researching the deals in the car on the way to Thanksgiving dinner…but realized I would then fall right into the trap of commercialism, instead of the celebration of Thanksgiving.

I’m not a luddite. I make my living as a marketer, helping companies and organizations bring to market products, services and causes. But I believe that both green marketers and green consumers need to figure out how to take advantage of the Christmas shopping rush without destroying one of the most beautiful and purposeful holidays we Americans still hold dear: Thanksgiving.

What do you think? Did you notice a change this Thanksgiving?

This is a post for the Green Moms Carnival on How to be a Green Consumer: Black Friday edition, hosted by Betsy at Eco-Novice.

Filed under Green moms, Holidays, Marketing | Wordpress Comments (7) |

Organic and Green Savings: Is Bigger Always Better? No!

I felt the sisterhood of Moms everywhere as I dashed into Whole Foods, desparately looking for a reasonably priced, healthy snack for more than 30 kiddos. Yes, I was “Snack Mom,” and I had all of 10 minutes to figure out what to serve the after-school crowd waiting for me down the street.

That’s when I spied this display of Apple & Eve organic juice boxes, 27 for $13.99. Of course, I hate juice boxes – they rarely get recycled at kids’ events. But when I looked for paper cups to go with the large glass jugs of juice, I couldn’t find any. So boxes it was. How else are you going to feed a group that large?

Before heading to the register, I looked at the smaller packs of Apple & Eve juice – 8 for $3.69. I whipped out my calculator, just to make sure I was getting the best deal with the 27-pack, and much to my surprise discovered that it was actually less expensive to buy the smaller 8-packs, at 46 cents for each box versus 52 cents each in the large 27-pack.

How annoying. How can that be? Finding the best deal for a large group shouldn’t involve arithmetic problems in the shopping aisle.

But it does. So if you’re shopping, make sure to bring along a calculator – or use the one in your mobile phone – to make sure you’re getting the best deal. Big displays and large signs touting prices don’t always mean you’re getting the best price.

Of course, most green consumers will also consider packaging, which definitely points you to the larger, more efficient package (which is what I ended up buying – it helped that with 35 kids to feed, the numbers worked in my favor). But I’d like to know why producers would price products this way in the first place, especially companies like Whole Foods and Apple & Eve, that are making a play for the “green” consumer.

Other deals that are easier to spot?
Grapefruits – 10 for $10 are a great buy, on sale now at Whole Foods and other grocers. They’re satisfying, refreshing, and packed full of nutrients like Vitamin C and the antioxidant lycopene. And no, you don’t need to buy them organic for health reasons. Any pesticides used don’t penetrate the thick skin. But do be sure to wash the skin and knives carefully before eating. Try feeding them to your little tykes. Two-year-old Boo loves them, but my six-year-old Big Boy won’t touch them.

Organic Apples – Organic apples are now cheaper than conventional in many stores. Check them out at Giant, Whole Foods, and Trader Joes, and you may find great deals.

Happy Shopping!

— Lynn

Copyright 2009 OrganicMania

Filed under Food, Organic Prices, Organics vs. Conventional Foods, Savings Tips, Sustainable Packaging, Whole Foods | Wordpress Comments (2) |

Clorox Green Works(TM) Responds to OrganicMania…

Monday’s post about Clorox’s new green cleaning line posed a question about the lack of large refill containers for Green Works products. Refill containers are important because they minimize the use of smaller, nozzled plastic containers, reduce waste, and simply because they’re something green consumers expect from a green product line. They’re a key component of source reduction, which decreases the amount of materials used during the manufacturing and distribution of products.

Since I didn’t see refill containers in the store, nor on the Green Works website, nor mentioned in their press release, nor for that matter mentioned anywhere in the blogosphere, OrganicMania contacted both Clorox and their PR firm to find out about their plans for refill containers.

A representative from Ketchum, Green Works PR firm, left a voicemail for OrganicMania saying that GreenWorks is “exploring this option” and noted that “that’s all the information that’s available right now.”

Hmm…I scratched my head. How can you launch a green product line and not include refills? It seems so basic. Especially when a quick trip to my local grocery store proved that other Clorox products, such as their clean-up cleaner with bleach, come in 64 ounce refill containers.

Before posting this update, I decided to do one more comprehensive web search to see if anyone else was addressing the refill issue. You’ll never guess what I found….on restockit.com, an ad for a 64 ounce refill container of Green Works glass window cleaner.

Filed under Green Cleaning Products, Marketing, Uncategorized | Wordpress Comments (2) |