Well, it is true that I did tell a New York Times reporter that I was “furious” about a so-called “organic” shampoo that was anything but organic – or even natural. I even sent him the blog post I wrote about it, which you can read here. In the post, I wrote about how I picked up the “organic” lice shampoo and then realized it was anything BUT organic.
“But skeptic that I am, the first two things I do when I see anything labeled “natural” or “organic” is to check the ingredients list and to look for a USDA organic certification label. Despite the “organic” claims, I didn’t see a USDA label on the Fairy Tales bottles, but I did see a long list of non-organic ingredients including major no-nos like parabens and fragrance.
According to the Environmental Working Group, “parabens can disrupt the hormone (endocrine) system, and were found in the breast cancer tumors of 19 of 20 women studied.” And the EWG reports that fragrance should be avoided in children’s products because of allergens that may contain neurotoxic or hormone-disrupting chemicals. (You can learn more about fragrance through this informative EWG video clip).”
So yes, it’s kind of a thrill to see myself quoted in The New York Times. But honestly, anyone who reads my blog posts or tweets knows that I would NEVER buy an “organic” product that does not have the USDA Organic Seal or the new NSF/ANSI 305 seal. (My original post pre-dated the introduction of the NSF seal).
That’s also why I wrote, “So dear readers, please look for the USDA Organic seal and READ LABELS on personal care products, especially those marketed to children or used by women during childbearing years.”
You may wonder why I was “furious” if I didn’t buy the product. I’m still furious. I’m furious that companies greenwash and prey on mothers’ fears, urging them to buy products that are not what they are promoted to be – organic. Mothers look for organic products because they (correctly) believe them to be purer and safer for their kids than products that are not organic. As I told the reporter, I’ve been saddened to see organics pioneers (many of them women) work long and hard to bring truly organic products to market – only to have their USDA certified organic products shelved next to fakers – products with organic on the label but synthetic ingredients inside. Of course they’re cheaper! They’re easier to make!
I’m glad that Whole Foods is cracking down on this, but I’m not entirely optimistic that things will change without a major education campaign from the Organic Trade Association. Surveys have shown that consumers believe “natural” is better than organic – even though there are no standards governing the use of the word “natural.”
So – looking to go organic? Look for the USDA Organic label or the NSF/ANSI305 label.
Anything else? Well, it’s just Greenwashing at the Kiddie Hair Salon (not the supermarket, as quoted!)
Copyright OrganicMania 2010Filed under Organic Personal Care Products, Organic Product Needs, Whole Foods | Wordpress Comments (11) |
We all know businesses are trying to go green. Some are even going to incredible lengths to run “green promotions” that are really not authentic representations of their businesses. This type of self-promoting “eco-PR” will likely only get them nailed in the blogosphere as “green washers.” It’s a shame, really, when the right green path can consist of very simple steps, even for the smallest local businesses.
It came to me on my morning walk. As I passed by the local church’s summer camp, I noticed that the kids were drinking water from styrofoam cups.
How many kids across the US are drinking from styrofoam rather than recyclable or biodegradable cups? Wouldn’t it be great if local businesses could step up and donate eco-friendly cups to the camps? The kids would learn a valuable lesson about environmental stewardship, and the businesses would get a three-fer: helping the local community, building goodwill, and taking a simple step to help the environment.
No one needs crazy “green campaigns” that consume more resources than they save. If you’re a small business owner, take a walk, clear your head, and look around your community. You’ll probably come up with your own great green ideas.
And if you’re a parent dropping your kid at camp, tell me – is your camp a bit “greener” this year? Or are things the same as they’ve always been?
Copyright 2008 OrganicManiaFiled under Green Ideas & Stuff, Parenting | Wordpress Comments (3) |
Back in January, OrganicMania posted a rave review about Clorox Green Works™, but questioned the lack of refill containers. How can a “green” eco-friendly product lack refill containers? At the time, a Green Works PR rep told OrganicMania that the company was “exploring this option.”
My local grocery store still isn’t carrying refill containers, so this weekend OrganicMania wandered into a Walmart, thinking that if any place would stock refill containers, it would be a superstore like Walmart, which caters to families and people making bulk purchases.
But there were none to be found. It’s now more than three months since the launch of Green Works, and still no refill containers. Do Clorox Green Works, Walmart and the other retailers just expect consumers to keep buying more and more of the small containers? Sure, they’re recyclable, but it’s not as sustainable an approach as offering refill containers.
Refill containers are important because they minimize the use of smaller, nozzled plastic containers, reduce waste, and simply because they’re something green consumers expect from a green product line. They’re a key component of source reduction, which decreases the amount of materials used during the manufacturing and distribution of products.
Funny thing is, you can easily find a 64 ounce refill container for traditional Clorox cleaners, but not for Clorox Green Works.
Can a product be truly green without a sustainable approach to packaging? Me thinks not.
4/30/08 Update: Finally, after more Internet searching, I discovered that refill containers for Green Works are available on line at multiple sources including here, here and here, as well as at warehouse clubs like Sam’s. But this approach isn’t sufficiently green for a green product. If you’re going to market as a green company, you need to be authentically green. That includes packaging considerations. More on this tomorrow, when OrganicMania talks about the Take Back the Filter campaign against Clorox and Brita water filters.
Copyright OrganicMania 2008Filed under Green Cleaning Products, Greenwashing, Marketing, Product Recommendations, Sustainable Packaging | Wordpress Comments (6) |
Say it ain’t so. If environmentalism were religion, this marketing campaign from my beloved Barnes & Noble would be a blasphemy. Take a look at this pic:
Yes, you saw it correctly the first time. Did shock and disbelief make you look again? That’s what happened to me when I saw the sign “Celebrate Earth Day…All Products Made from Eco-Friendly Materials” perched above a table of plastic shrink-wrapped notebooks made of recycled paper.
Twenty lashes with a wet noodle. This one goes down as one of the worst examples of corporate greenwashing I’ve seen. Sorry to single you out, Barnes & Noble, but please, drop this campaign!
Here’s a free green marketing tip, B&N. Ditch these signs (please recycle them!). How about some free author readings of the “green books” you had on display next to your plastic shrink-wrapped notebooks? Share some ideas from great green authors about how to go green. Now that would be a terrific way for B&N to celebrate Earth Day! Don’t like that idea? How about doing a better job of promoting your used books on Barnes & Noble.com? You know, reduce, re-use, recycle…
Have you seen other pathetic corporate attempts to celebrate Earth Day? Leave a comment and share!
Copyright 2008 OrganicManiaFiled under Greenwashing, Holidays, Marketing | Wordpress Comments (6) |
Today was a milestone day – I finally got Baby Boo his first real haircut, since far too many people were calling him “her.” So by rights, I should be thinking about that happy milestone. But instead, I left the salon steaming mad about one of the most egregious examples of greenwashing I’ve come across – an “all natural, organic hair care for children” line of lice treatment products called Fairy Tales Hair Care for Children.
I happen to really be in the market for an organic lice treatment – in fact I even included it in a post called “Humor Me Not: The Top 10 Organic and Eco-Friendly Products Moms Really Need.”
But skeptic that I am, the first two things I do when I see anything labeled “natural” or “organic” is to check the ingredients list and to look for a USDA organic certification label. Despite the “organic” claims, I didn’t see a USDA label on the Fairy Tales bottles, but I did see a long list of non-organic ingredients including major no-nos like parabens and fragrance.
According to the Environmental Working Group, “parabens can disrupt the hormone (endocrine) system, and were found in the breast cancer tumors of 19 of 20 women studied.” And the EWG reports that fragrance should be avoided in children’s products because of allergens that may contain neurotoxic or hormone-disrupting chemicals. (You can learn more about fragrance through this informative EWG video clip).
Although the FDA allows low levels of many chemicals in personal care products, there is increasing concern about the impact of low doses of chemicals on our bodies. You can read an excellent EWG commentary on this here. And even conservative business publications like The Wall Street Journal – hardly a tool of the environmental lobby – have published research questioning the safety of personal care chemicals. In fact, it was the Wall Street Journal’s multi-part series about this issue that inspired me to reduce my family’s use of household cleaning and personal care products with unnecessary chemical ingredients.
The ten chemicals listed in the Fairy Tale Rosemary Repel® shampoo ingredients make these “organic” marketing claims seem audacious. I checked the ingredient list against the Environmental Working Group’s SkinDeep database of personal care products and discovered that six of these chemicals are considered moderate risks to health by the EWG. Just click on the links to read the EWG’s reports on cocamidopropyl betaine, lauramide DEA, methylparaben, propylparaben, polyquaternium-10 and quaternium-15, all ingredients in this so-called “organic shampoo.”
In fact, the label doesn’t list any actual organic ingredients. Yes, it’s true the shampoo contains natural ingredients like jojoba seed oil, rosemary leaf oil, anise oil, tea tree oil, and anise oil, but as the Executive Director of the Organic Consumers Association says on the OCA website, “Organic consumers expect their organic personal care to be free of synthetic foaming agents and preservatives, and companies should not just add token organic ingredients on top of such synthetics to make organic product claims. Consumers should look for the “USDA Organic” seal on products if they want to be certain they are truly organic.”
Moreover, the National Institutes of Health announced a year ago that consumers should exercise caution when using personal care products with tea tree oil (and lavender) because they may cause breast growth in boys.
So dear readers, please look for the USDA Organic seal and READ LABELS on personal care products, especially those marketed to children or used by women during childbearing years. Of course, it’s hard to attentively read a label when you have kids in tow at the kiddie hair salon – which is yet another reason I find this particular case of kiddie greenwashing so annoying.
My advice? Take the money you might have spent on this ill-conceived product and donate it instead to the non-profit Environmental Working Group, so they can keep on producing and publicizing this important health research. Click here to donate. And if you’re a Facebook member, go here to donate $10, which will enable the EWG to add another product to the Skindeep database.
Copyright 2008, OrganicManiaFiled under Greenwashing, Organic Personal Care Products, Parenting, Tips, Uncategorized | Wordpress Comment (0) |