Two New OrganicMania BlogHer Sponsors Join Stonyfield: Snikiddy and Mom Made Foods

July 21st, 2009

Last year at this time, I blogged about shaking my head in bewilderment at all the buzz about the BlogHer conference.  I wasn’t sure I was ready to attend – and the cost of the trip just  made it impossible (although I didn’t disclose that publicly – I was too embarassed).

This year it’s a different story. Thanks to Stonyfield Farm’s BlogHer sponsorship, I’m going to finally participate in the BlogHer conference, the premiere conference for women bloggers.  When I announced the Stonyfield sponsorship, I put out a call for two more sponsors to help defray the costs of the trip.  I’m so grateful that two local, Mom-owned food companies stepped forward to join Stonyfield in sponsoring OrganicMania at BlogHer: Snikiddy and Mom Made Foods.

Last year’s interview with Mom Made Founder Heather Stouffer aka  @mommadefoods remains one of OrganicMania’s most popular posts, and led to me filling in for Mom Made’s Marketing Director, @jennifermommade, when she was on maternity leave last summer, and then continuing on for an additional six months as a consultant. I no longer work for Mom Made, but I’m so pleased that they’ve stepped forward to help with my trip and to provide some great rebate coupons for me to pass out at BlogHer so that other Moms  have an easy way to try Mom Made Foods organic children’s foods.

Snikiddy is a company I’ve followed closely for years. Based right where I live in Bethesda, Maryland (heck, Snikiddy’s owners live in my friends’ old home!), Snikiddy is another one of  those great “Mompreneur” success stories I love hearing about – and supporting. Founded by Mary Shulman, (aka @Snikiddy),  along with her mother, Snikiddy puts a healthier spin on snack foods –with no high fructose corn syrup, no artificial colors, no trans fats, and no preservatives.

One of the things that is hardest about making a switch to more organic, green and natural products is knowing what to buy. As I blogged yesterday, I still haven’t completed the switch myself. That’s one reason I’m so glad I’ll have coupons and rebate forms for Stonyfield’s organic Greek Oikos yogurt, Snikiddy, and Mom Made. I can give them to other women at BlogHer – to help them try these products and figure out if it’s worth it to them to make a switch.  So if you’re going to be at BlogHer, come up, say  hi, and don’t be shy about asking for a coupon or rebate form!

And again thanks to these great companies for reaching out to support this Mompreneur and so many other blogging women –   – Stonyfield Farms, Snikiddy, and Mom Made Foods.


Copyright OrganicMania 2009

Thrilled that Blogging Continues to Change My Life

July 8th, 2008

Shortly after starting OrganicMania, I wrote this post about How Blogging Changed My Life, which ran on LaMarguerite. As I wrote then, I “realized that organics and green living are more than simply an interest of mine. I want to find a way to make these passions fit into my work life too. This is obviously a huge change, and I’ll be blogging more about this as I explore what new doors may open for me.”

Happily, many doors have opened since that post. Not only do I want to share this good news with all those who have encouraged my efforts with OrganicMania, but I think it’s important to do so in the interest of “full disclosure” as well.

When I started OrganicMania, my marketing consultancy was focused on technology businesses, which was a logical step since I had spent my entire career in high tech marketing. Yet when it was time to explore social media and blogging, I chose to blog not about tech marketing, but about organics and going green.

Now, thanks to OrganicMania, I’ve expanded my marketing consulting business into the organic, green and non-profit sectors. My new clients are: Mom Made™ Foods, a leading brand of organic children’s foods; Livability Project, an organization focused on building sustainable communities; and .ORG, The Public Interest Registry, which manages the .ORG top-level Internet domain.

At times this journey seemed like something straight out of Oprah. Following my bliss was scary for me, as there was no defined career path, no specific roadmap to follow. There was no rational plan for how all of this unfolded. I met Heather Stouffer, founder of Mom Made, after she left this comment on OrganicMania. I met Dave Feldman of Livability through my volunteer work with Bethesda Green. In fact, I’ve met so many amazing people through OrganicMania – that’s another way blogging has changed my life, and another post for another day.

Thanks again to all of you for your support.

— Lynn

Copyright OrganicMania 2008