Every parent knows that being stuck on the road with a hungry kid is a dilemma. It’s so hard to find healthy fare on the road that even some Green Eco-Moms find themselves in McDonalds. More importantly, most American kids eat at McDonalds. Think of the huge environmental impact McDonalds could make by greening the Happy Meal and replacing the Cheap Plastic Crap Happy Meal toys with an eco-friendly alternative toy!
The Wall Street Journal recently published a report about McDonalds Corporate Sustainability Blog. I wasn’t familiar with McDonalds environmental initiatives, so I checked out their blog, and left a comment suggesting McDonalds could do even more for the environment by introducing organic Happy Meal selections and eco-friendly Happy Meal toys.
Take a look at McDonalds response via this link. And let me know what you think by leaving a comment below!
And by the way, their response came 13 days after I left the comment! (The date doesn’t show up on their blog, but I have it via email).
Copyright 2008 OrganicManiaFiled under Cheap Plastic Crap, Eco-friendly toys, Food, Green Ideas & Stuff, Marketing, Organic Product Needs, Organic Restaurants, Parenting | Wordpress Comments (6) |
Part 1 of the OrganicMania Interview with Seth Goldman is here.
OrganicMania: Honest Tea’s kids’ tea, Honest Kids, is sold in plastic pouches that aren’t recyclable. I know you have information on the wrapper about your relationship with Terracycle, but it’s a bit hard to follow…you have to go to the website to get more information, for example. Not many tired Mothers have the presence of mind to do that before disposing of the packaging.
Seth Goldman: Actually, that plastic pouch is the most environmentally efficient packaging we have. By weight, the pouch is 97% product, and only 3% packaging so there’s very little waste. We’re not using fuel just to ship packaging.
Since we launched that line last year, several thousand pouches have been collected and turned into bags through our relationship with Terracycle. We are reaching 1,000 collection sites around the country, in places like schools, youth centers, and other places where kids gather.
(Ed Note: You can learn more about this re-use program here.)
Still, it’s a challenge. We live in a consumer society. The definition of a consumer is to destroy, and the definition of sustainability is the exact opposite. How do you live a sustainable life in a consumer society? You’re setting yourself up for a contradiction.
I just participated in a class discussion at the Yale School of Management, and I talked with the students about environmental impacts of business. What we can try to do is to take our environmental practices and our consciousness about our packaging and try to move things in a different direction.
OrganicMania: Still, when we were kids, we just didn’t use this much plastic. I remember paper straws, for example. Couldn’t you use a paper straw with the drink pouch instead of plastic?
Seth Goldman: Well, you need some sharpness to punch in the drink pouch and insert the straw. You couldn’t do that with paper.
OrganicMania: I see there are a lot of issues to consider when looking at which materials to use…it’s especially interesting to hear about the trade-offs between plastic and glass. I think most people are unaware of these trade-offs and just tend to think that plastic is bad and glass is good because of recycling. But as you’ve shown, you can save fuel and cut carbon emissions through plastic use and then encourage re-use of plastic through programs like the one Honest Kids has underway with Terracycle.
Speaking of kids, recently I blogged about what I call “Organic Kid Marketing” – organics companies that are using cartoon characters on packaging to market their products directly to kids. It’s notable that you chose not to do that with Honest Kids. In fact, there are pictures of fresh fruit on the Honest Tea boxes and drink pouches, yet it’s obvious it’s a kid’s drink because of the iconic plastic pouch shape that speaks to kids. Did you have heated internal discussions about whether or not to engage more directly in “Organic Kid Marketing?” And do you know the ages of typical Honest Kids consumers?
Seth Goldman: It was a deliberate decision not to do something like putting “Elmo” on the package, because we didn’t want to limit the age of the people who would be interested in drinking Honest Kids. In fact, I know a lot of adults who drink it. People write in and tell us, “I drink it in my office,” so it’s obvious it’s not kids who are doing that! We really don’t know the exact age range of most of the Honest Kids drinkers…our information right now is mainly anecdotal. Kids do like to be seen with it. We know we’re not losing opportunities with it because there’s not a character used to market it. In fact, use of a character probably would have limited the market for Honest Kids. I know there are kids in middle school drinking Honest Kids. You wouldn’t catch a sixth grader with a Power Rangers juice box! So while we don’t know the exact age, I think age 2 to 12 is probably the right way to think about it.
And that’s another positive part of our deal with Coca Cola. We’ll get a lot more distribution of Honest Kids, including, hopefully, at places like McDonalds.
OrganicMania: Obviously, your professional life is all about organics. What about your personal life? You have kids, too. How do they deal with all the focus on organics?
Seth Goldman: We’re vegetarian, we eat mainly organic, we have a composter in the back, we drive a hybrid, I ride my bike a lot…but that said we’re living in a consumer society so we deal with the same contradictions everyone faces. My kids are sometimes teased about it, but in a fun way.
OrganicMania: You’ve used your blog, Seth and Barry’s Blog, to address customer concerns about Coke’s investment in Honest Tea. When you’re not doing your own blogging, which blogs do you enjoy reading?
Seth Goldman: I like reading Emily Bazelon on Slate, I like reading some of the blogs on Inc.com and Stonyfield Farm’s blog.
OrganicMania: Thanks so much for your time, Seth! This has been a really interesting discussion – I think people will enjoy it.
Copyright 2008 OrganicManiaFiled under Interviews, Marketing, Organic Mommypreneurs, Sustainable Packaging | Wordpress Comments (6) |
So long, Tony the Tiger. Hello, Peter the Probug.
I’ve posted here about how my son recognizes “Kid Marketing” at the grocery store as the hydrogenated oil and sugar-laden processed treats that are major no-nos.
Suddenly, it’s getting a lot harder to say “no” to “Kid Marketing,” because my son also recognizes the USDA Organic Seal. Now he says sweetly, “But Mama, it’s organic! It must be good for you even if it is Kid Marketing.”
And most times, he’s right…the “Organic Kid Marketing” products may still be good for him, but they often cost several times the price of conventional organics, which are already expensive enough!
I imagine that if my kid wouldn’t eat anything healthy at all, I might welcome the overtures of the organic kid marketers. But since he was doing fine with regular old organics, the organic kid marketing hype is an annoyance.
Is anyone else sharing my feelings of resentment at the onslaught of Kid Marketing at the organic grocers? It used to be that organic shops were a refuge from Tony the Tiger, Lucky the Lucky Charms Leprechaun and all the other Kid Marketing icons. I could take my son with me to the organic market, buy a carton of yogurt, some bulk oatmeal, and be done with the shopping with a minimum of fuss and whining.
But I knew I was in for it last week when my son breathlessly told me after school one day, “Katie has the coolest yogurt at lunch. I want some! It’s orange and it’s ORGANIC!”
At the organic market that afternoon, he pointed at a garish orange four-pack of Lifeway Organic Probiotic Whole Milk Kefir Cultured Milk Smoothies. That particular day, I was too tired to say no …it was after all organic and it was just yogurt.
But later I realized that I already have several large containers of biodynamic yogurt in the fridge, courtesy of our CSA. And he liked that yogurt just fine. So why was he so insistent on this yogurt?
“Well, it tastes good,” he responded.
I reminded him that we had plenty of yogurt in the fridge that tastes good.
“It’s ORANGE. My favorite color,” he announced.
“And?” I prodded.
“And it has an alien on it too!”
So I’m buying more yogurt with more packaging because my son wants orange packages with aliens? (Actually, it’s Peter the probiotic bug, according to the packaging).
Look, this story is a bit embarrassing to tell, but I know I’m not alone here…am I? Tell me, what’s been your experience with “Organic Kid Marketing.” Are you starting to feel the onslaught too?
Or is it just the products that has me down? Perhaps. Why don’t the frozen vegetables come with aliens on their bags? Works for me!
Copyright OrganicMania 2008Filed under Food, Marketing, Organic Product Needs, Organics | Wordpress Comments (6) |