A Community Goes Green – Watch Bethesda Green

March 14th, 2008

Green initiatives are popping up all around the world, as people try to do something meaningful to slow global warming, reverse pollution, and make the environment cleaner and safer for generations to come. You’ve seen it with the Eco-Moms, Portland’s Green Groups, and now, the kick-off of Bethesda Green, an ambitious project to make Bethesda, Maryland a model green community.

In what may be the first effort of this type, business, government, community, and non-profit leaders are coming together to develop programs that will reduce Bethesda’s carbon footprint, increase its recycling rate, and reduce landfill waste and pollution. And this is just the first phase of the project! In the second phase, Bethesda Green aims to encourage smart growth and green development and to green its business community.

Championed by a local business leader and a county councilman, Bethesda Green is being defined by its community members. Expectations were that 75 people would show up for the kick-off, but nearly 400 folks arrived – from retirees to students to Moms to business owners to community and civic leaders.

This is such a new concept that no one is sure exactly how things will unfold, but the goal is to make Bethesda a model green community.

Thinking about a similar green initiative in your community? Here are six tips to help you get started:

1. Don’t mandate – encourage.
2. Find like-minded leaders in your community and form a small steering committee to help set things in motion.
3. Be open-minded. Everyone has a stake in this. This means business and government and non-profits and students and private citizens.
4. Get some help from professional organizers, at least for the initial phases. Bethesda contracted with the Livability Project* and the Sustainable Business Network of Washington.
5. Make it fun. Plan interesting events to educate and entertain.
6. Put as much on the web as you can. Identify best web practices to facilitate cooperation and communication.


Bethesda Green Website (Soon to be relaunched)

Bethesda Green Blog (Soon to be relaunched)

Local media coverage – Washington Business Journal, Bethesda Gazette, more Gazette coverage

Launch Kick-off Remarks by Seth Goldman of Honest Tea, the visionary behind Bethesda Green

Have you been involved in similar initiatives? What do you think about Bethesda Green? Leave a comment and share! Continue reading »