One of the best things about my green journey is the many fantastic people I’ve met. And over and over again, I kept hearing about Anca Novacovici, founder of DC’s Eco-Coach. So OrganicMania sat down with Anca for this two-part interview about how she’s helping businesses and consumers to go green and how she got her own green business off the ground. By the way, if you’re in the DC area, you can meet us both this Wednesday night (September 24th) at Bethesda Green’s Be Green event. Register for free here!
OrganicMania: Why did you start Eco-Coach?
Anca: I’ve always been passionate about the environment, and I got to the point where I had to ask myself, “What do you want to do with your life?”
It was always in the back of my mind. I didn’t want to continue not to help the environment…I was working as a consultant with pharmaceutical and telecom companies. I enjoyed the work that I was doing but I also wanted to use my skills to help businesses and individuals be more eco-friendly. I had a few other green ideas before Eco-Coach, and when I saw other people making them a reality, I thought, “That’s it. I have ideas, and others are acting on them. I’ve got to do this.”
OrganicMania: So once you made that decision, how did you turn your idea into a real business?
Anca: I spent the first few months looking at strategy and direction. My first official business client was a business just down the street. I went in and spoke to the owner of a restaurant whom I knew was socially minded and I thought he might be interested in greening the place. From there, it was all word-of-mouth.
OrganicMania: I know you serve consumer clients too, in addition to businesses. What is the split in your customer base between corporate and consumer clients?
Anca: It’s about 65% corporate and 35% consumer. Actually, on the residential front, I started with a workshop for Moms on going green and having a healthy home, which was very well received. This was even before the first business client. One of our most popular services is a workshop on how to green the home. Another is our in-home eco-audits, where we walk through the entire house and go through steps people can take to go green. Sometimes individuals will organize workshops at their homes, and people get together with ten or so friends to do it. We offer these at Greater Goods in Washington DC. We also do individual consultations and coaching for those that feel they need additional support. Many of our clients on the residential side are Moms with newborns or small children who are interested in making their homes healthier for their children.
OrganicMania: A lot of Moms struggle with getting things clean, while trying to avoid harsh, toxic chemicals. It’s especially frustrating when places like daycares and after-care facilities insist on using Clorox bleach and other nasties. Do you have any suggestions?
Anca: Yes, hydrogen peroxide is a great disinfectant. You can use it instead of bleach. Vinegar and water is another good option, as is Borax. These are all low-cost green solutions. There are also products made by brands that work well and can be found at your local health food store.
Check back tomorrow for Part II of the OrganicMania interview with Anca Novacovici, founder of DC’s Eco-Coach.
Did you like this interview? Leave a comment and share. And be sure to check out the other OrganicMania interviews here. There you’ll find great talks with Honest Tea Tea-EO Seth Goldman, Mom Made Foods Founder Heather Stouffer, Big Green Purse author Diane MacEachern, Mothers & Menus founder Karen Gurwitz, and more to come!
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