My last post mentioned the downward pricing pressure in the organic market. I’ve never seen better evidence of this than today, when I noticed a sale on Safeway’s O Organics line of jarred baby foods. Now through Sunday, November 11th you can purchase 10 jars of organic baby food for $6. That’s just 60 cents per 4 ounce jar, or 15 cents per ounce. Sitting right down the shelf from the O Organics is conventional Gerber baby food, priced at 59 cents per jar. Yes, that’s right – this means that you can buy organic jarred baby food for just a penny more than conventional jarred baby food.
If you prefer the name brand Earth’s Best, you can grab that on sale too – 12 jars for $9.49 – that’s just 79 cents per jar, versus it’s regular price of $1.05 per jar at Safeway.
Don’t interpret this as an ad for Safeway – I have no connection to the store other than the fact that I’ve probably spent tens of thousands of dollars there over the years!
A key reason I launched this blog was to help parents make sense of their organic purchases. And what makes better sense than buying organic when it’s just a penny a jar more than conventional baby food?
Best news – I asked the customer service rep if this sale is nationwide, and she said yes. It’s a nationwide in-store only sale. So head out to Safeway and shop, shop, shop! — Lynn
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