So long, Tony the Tiger. Hello, Peter the Probug.
I’ve posted here about how my son recognizes “Kid Marketing” at the grocery store as the hydrogenated oil and sugar-laden processed treats that are major no-nos.
Suddenly, it’s getting a lot harder to say “no” to “Kid Marketing,” because my son also recognizes the USDA Organic Seal. Now he says sweetly, “But Mama, it’s organic! It must be good for you even if it is Kid Marketing.”
And most times, he’s right…the “Organic Kid Marketing” products may still be good for him, but they often cost several times the price of conventional organics, which are already expensive enough!
I imagine that if my kid wouldn’t eat anything healthy at all, I might welcome the overtures of the organic kid marketers. But since he was doing fine with regular old organics, the organic kid marketing hype is an annoyance.
Is anyone else sharing my feelings of resentment at the onslaught of Kid Marketing at the organic grocers? It used to be that organic shops were a refuge from Tony the Tiger, Lucky the Lucky Charms Leprechaun and all the other Kid Marketing icons. I could take my son with me to the organic market, buy a carton of yogurt, some bulk oatmeal, and be done with the shopping with a minimum of fuss and whining.
But I knew I was in for it last week when my son breathlessly told me after school one day, “Katie has the coolest yogurt at lunch. I want some! It’s orange and it’s ORGANIC!”
At the organic market that afternoon, he pointed at a garish orange four-pack of Lifeway Organic Probiotic Whole Milk Kefir Cultured Milk Smoothies. That particular day, I was too tired to say no …it was after all organic and it was just yogurt.
But later I realized that I already have several large containers of biodynamic yogurt in the fridge, courtesy of our CSA. And he liked that yogurt just fine. So why was he so insistent on this yogurt?
“Well, it tastes good,” he responded.
I reminded him that we had plenty of yogurt in the fridge that tastes good.
“It’s ORANGE. My favorite color,” he announced.
“And?” I prodded.
“And it has an alien on it too!”
So I’m buying more yogurt with more packaging because my son wants orange packages with aliens? (Actually, it’s Peter the probiotic bug, according to the packaging).
Look, this story is a bit embarrassing to tell, but I know I’m not alone here…am I? Tell me, what’s been your experience with “Organic Kid Marketing.” Are you starting to feel the onslaught too?
Or is it just the products that has me down? Perhaps. Why don’t the frozen vegetables come with aliens on their bags? Works for me!
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