The Motrin Response

November 17th, 2008

Hell hath no fury like a Mommy blogger scorned. Motrin took down its ad last night – in fact, the mere act of taking down the ad took down the entire Motrin website! (Talk about a Motrin headache!)

Below is the text of an email Motrin sent to Crunchy Domestic Goddess, and many of the other bloggers who jumped on this issue.

I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.

We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.


Kathy Widmer
VP of Marketing – Pain, Pediatrics, GI, Specialty
McNeil Consumer Healthcare

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