Say it ain’t so. If environmentalism were religion, this marketing campaign from my beloved Barnes & Noble would be a blasphemy. Take a look at this pic:
Yes, you saw it correctly the first time. Did shock and disbelief make you look again? That’s what happened to me when I saw the sign “Celebrate Earth Day…All Products Made from Eco-Friendly Materials” perched above a table of plastic shrink-wrapped notebooks made of recycled paper.
Twenty lashes with a wet noodle. This one goes down as one of the worst examples of corporate greenwashing I’ve seen. Sorry to single you out, Barnes & Noble, but please, drop this campaign!
Here’s a free green marketing tip, B&N. Ditch these signs (please recycle them!). How about some free author readings of the “green books” you had on display next to your plastic shrink-wrapped notebooks? Share some ideas from great green authors about how to go green. Now that would be a terrific way for B&N to celebrate Earth Day! Don’t like that idea? How about doing a better job of promoting your used books on Barnes & Noble.com? You know, reduce, re-use, recycle…
Have you seen other pathetic corporate attempts to celebrate Earth Day? Leave a comment and share!
Copyright 2008 OrganicManiaFiled under Greenwashing, Holidays, Marketing | Wordpress Comments (6) |