Back in January, OrganicMania posted a rave review about Clorox Green Works™, but questioned the lack of refill containers. How can a “green” eco-friendly product lack refill containers? At the time, a Green Works PR rep told OrganicMania that the company was “exploring this option.”
My local grocery store still isn’t carrying refill containers, so this weekend OrganicMania wandered into a Walmart, thinking that if any place would stock refill containers, it would be a superstore like Walmart, which caters to families and people making bulk purchases.
But there were none to be found. It’s now more than three months since the launch of Green Works, and still no refill containers. Do Clorox Green Works, Walmart and the other retailers just expect consumers to keep buying more and more of the small containers? Sure, they’re recyclable, but it’s not as sustainable an approach as offering refill containers.
Refill containers are important because they minimize the use of smaller, nozzled plastic containers, reduce waste, and simply because they’re something green consumers expect from a green product line. They’re a key component of source reduction, which decreases the amount of materials used during the manufacturing and distribution of products.
Funny thing is, you can easily find a 64 ounce refill container for traditional Clorox cleaners, but not for Clorox Green Works.
Can a product be truly green without a sustainable approach to packaging? Me thinks not.
4/30/08 Update: Finally, after more Internet searching, I discovered that refill containers for Green Works are available on line at multiple sources including here, here and here, as well as at warehouse clubs like Sam’s. But this approach isn’t sufficiently green for a green product. If you’re going to market as a green company, you need to be authentically green. That includes packaging considerations. More on this tomorrow, when OrganicMania talks about the Take Back the Filter campaign against Clorox and Brita water filters.
Copyright OrganicMania 2008Filed under Green Cleaning Products, Greenwashing, Marketing, Product Recommendations, Sustainable Packaging | Wordpress Comments (6) |