World Environment Day

June 4th, 2009

It seems like Earth Day was just yesterday, but here we are at World Environment Day, which falls on every June 5th. The focus of this year’s United Nations – sponsored event is climate change.

What can you do?

How about planting a tree?

The UN is kicking off a campaign which aims to plant 7 billion trees, one for every person on the planet, by 2010.

Too tired to plant? Too wet outside? (It’s been raining for days here in DC!)

You’re not off the hook that easily!

You can plant your trees virtually. The campaign’s Twitter account is trying to reach 10,000 followers by Friday midnight. The UNEP will plant one tree for every follower at http://twitter.com/UNEPandYou. (As of this writing, they were short by several thousand, so try to give them a hand!)

And then there’s Mokugift, which has a beautiful interface you can access either from its IPhone app or from its website. Through Mokugift and a simple $1 donation, you can plant trees in 12 African, Asian or Central American countries. And they’ve just launched a new partnership with artists and athletes, which you can check out here.

So take a few minutes and plant a tree for World Environment Day – all from your iPhone or computer!

This post is part of a special “mini” Green Moms Carnival hosted by The Smart Mama. Head on over and take a look at a round-up of great posts about World Environment Day and World Oceans Day!

Lynn

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Nielsen’s Power Mom 50 & Me

May 10th, 2009

Twitter was buzzing on Friday about a new BrandWeek article on the power of “Digital Moms.” Another Nielsen Online study was out, and I was thinking that I really needed to read it for the benefit of my clients… Imagine my surprise when just a few hours later I received an email from my green mom friend @mcmilker with subject line: You Power Mom – You!!

I laughed.

Of course, I was thrilled too, to be named to this list of influential bloggers. What a great Mother’s Day gift!

But Power and Moms? Those two words are rarely used together. The Moms I know all feel just the opposite – powerless. Powerless over the craziness that comes with raising kids. The unpredictability of a good night’s sleep, the near-certainty that if you purchase non-refundable tickets to anything, your child will fall ill…the sudden realization that once you have kids, you really can’t control anything anymore.

But the fact is, Corporate America knows the power of moms’ collective purchasing power. Nearly $2 trillion a year is spent by Moms, who control 85% of household spending, according to the Marketing to Moms Coalition.

And where did I fit into all this? If anything, I’ve slowed my spending since leaving corporate America behind to start my consulting practice. But I spend a lot of time – on Twitter, through the Green Moms Carnival, during interviews, and here on OrganicMania and other blogs- advising women on which green and organic products are worth purchasing.

OrganicMania was included in Nielsen Online’s Power Mom 50 “mamaste” category of “mom bloggers who stretch beyond their spheres to explore going green, travel and spirituality,” along with fellow Green Mom carnival member Sommer Poquette of Green and Clean Mom and several other bloggers I’ll have to get to know: Traveling Mamas, Mormon Mommy Wars, Travel Savvy Mom, More than Words, Mom of Faith, and Happy, Healthy Hip.

I’m thrilled to be a “Power Mom.” Thanks to all who have supported me on this blogging journey, especially my sisters-in-arms at The Green Moms Carnival and @GreenMoms. Check out Nielsen’s Power Mom 50 report here.

Happy Mother’s Day, everyone!

Lynn